Summary
REI apologized for endorsing Trump interior secretary nominee Doug Burgum, citing backlash over his support for fossil fuel drilling and deregulation.
CEO Mary Beth Laughton, who took over March 31, called the endorsement “a mistake” and pledged to refocus REI on protecting public lands.
The co-op will lead a new coalition, Brands for Public Lands, to lobby for conservation.
The REI Union, which had criticized the endorsement, praised the retraction. The company also faces legal challenges over alleged anti-union practices and benefits withholding.
They endorsed a Trump nominee, I thought. Or was still enough for me to vote withhold and I’m not likely to shop there until it’s clear all the rot is removed.