

Your guess is as good as mine; I couldn’t speculate on the thoughts of mass murderers. The cynic in me says that shootings no longer represent compelling content to the average consumer, so it doesn’t get pushed as hard.
I haven’t looked up any actual statistics comparing recent mass shootings in the US, so I really can’t say.
I love that consumers might be causing financial pain to big corporations, however:
Target, Walmart, and Amazon have always engaged in practices that harm individuals of every color and creed. The fact that DEI has become the impetus for these boycotts is evidence of the extent to which republicans still control the narrative. Liberal media sources follow right in step and whip their audiences into a fervor as well.
In reality, these companies directly exploit workers all the way down the supply line and up to the point of retail. We’re supposed to be mad that a small portion of those being exploited won’t be as diverse? That really sounds an awful lot like some neolib right-to-work shit.
Amazon in particular. We all should have absolutely buried Amazon years ago. Better late than never, but getting rid of DEI is not even in the top 100 horrible things Amazon has done.