

Tbh, I understood that just as a way to explain the difference between knowing who you are and what you do. I don’t think there was any explicit parallel between company and family. In fact in general I would say the message is pretty clear, they are them and customers are customers.
(BTW, to be picky, neither is privacy. Privacy is not lack of information, privacy is information only accessed by authorized parties. A service that collects data and uses it only for the purpose you agree with (not formally in the sense of 300 pages, really) is still private.)
The rest is very opinable stuff, you do you.
Edit: BTW asking why a feature is important is not paternalistic, and it is done on basically every post there. And why wouldn’t it be? If they need to decide to invest their limited resources they should know why customers want something, people ask all kind of stuff.
Yeah, I read that blog some time ago, and I disagree with a lot of it. Either way, I find kagi to be very transparent, and to be honest they “telling you” in non-legal conversation means nothing (I.e. Vlad answering “we use X, Y, Z”). This is why I care about facts and about legal documents. The privacy policy is what they will be held accountable for and that is what I take as a reference, for example.
Similarly I agree about this feature. This is just a way to walk the walk, and to be really on the forefront on privacy.